As a certified B Corporation, it’s important to us as an organization to continue to find new and innovative ways to improve. Being a sustainable organization means continuing to lessen our environmental impact while still providing meaningful and useful services. How can you make a difference in your office?
The team at BetterWorld is excited to be featured in the first national ad campaign about the community of Certified B Corporations that launched today. The ad campaign is the work of the nonprofit B Lab which certifies B Corporations as having met rigorous, transparent standards of social and environmental performance.
Check out the B Corporation Ad site here…
The campaign invites more than 17MM conscious consumers and sustainable business leaders to learn more about ‘a better way of doing business’ through media partnerships with Ogden Publications, publisher of sustainable living magazines like Mother Earth News, Natural Home, and Utne Reader, Care2.com, the largest online community of citizen activists, and Sustainable Industries, the business source for leaders of the new economy. The ads feature more than 60 of the 330 Certified B Corps in home and office settings with the unifying message ‘Better Companies Make Better Products. B Corps are Better Companies.’
“On the heels of economic and environmental disasters, Americans are hungry for a better way to do business,” said Jay Coen Gilbert, co founder of B Lab. “The B Corp campaign makes it easier for Americans to find companies like BetterWorld Telecom worthy of their support,” Coen Gilbert added.
In research conducted for the campaign with values-driven consumers by brand innovation firm BBMG, over 90% said they’d look out for the featured B Corps the next time they went shopping, or at least want to learn more about them. “The B Corp campaign resonates because consumers care about the companies that stand behind the products”, said Raphael Bemporad, partner at BBMG. “Beyond the value of a trusted third party seal, the transparency requirements for B Corp certification enable consumers to do their own research to distinguish good companies from just good marketing,” Bemporad continued.
To earn certification, B Corporations must achieve a minimum score on the B Impact Rating System, which assesses a company’s impact on its workforce, suppliers, consumers, community, and the environment, and are legally required to consider the interests of these stakeholders, not just shareholders, when making decisions. To see BetterWorld’s Certification, click here.
Onward and upward B Corporations!
The BetterWorld Team
Over the past week, the BetterWorld team has been so fortunate to attend a number of events around the 2010 Sustainable Industries Economic Forums featuring Architecture for Humanity founder and CEO, Cameron Sinclair. Kudos to our partner and customer Sustainable Industries for continuing to lead the way in Sustainable media, with their newly redesigned website, magazine and pace-setting Economic Forum series, they are proving without a doubt that SI is a voice rising above the rest.
In a word, inspirational. We witnessed Cameron Sinclair bring down the house in both San Francisco and Seattle and were able to attend the SI sponsor event in Seattle, held at the downtown campus of the Bainbridge Graduate Institute, also BetterWorld customer and partner.
Here’s a great excerpt from the SI site reviewing the San Francisco event last week:
“Last time Cameron Sinclair was on a West Coast speaking tour was almost a decade ago. That time around, Sinclair dropped f-bombs about “starchitects” to university audiences.
On Thursday in San Francisco, the scene was considerably different, as the co-founder, executive director and Chief Eternal Optimist of Architecture for Humanity held forth for a hotel ballroom of sustainable business leaders at the Sustainable Industries Economic Forum, the first of four such events being held on the West Coast.
Sinclair had another bomb to drop, though: He’s been tapped by the Obama Administration to serve as an advisor to the U.S. Agency for International Development.
That means bringing the expertise and energy behind Architecture for Humanity—a network of 40,000 professionals that uses architecture and design to tackle humanitarian crises—to the federal agency that provides economic and humanitarian assistance around the world.
Sinclair said one key to his organization’s continued growth has been its system of centralized-to-distributed management and diversified funding, which have allowed it to cut through red tape and mobilize grassroots resources for projects including widespread rebuilding efforts in Haiti, sports facilities that double as public health resources in Africa, and a community center to preempt favela development in Brazil.
[ Check out this great video on AFH on PBS’ Frontline – here }
Also indispensable is its army of architects, who he describes as “PhD MacGyvers,” who know when it’s time to “drop the pencil, pick up the blowtorch and build the damn thing.”
We look forward to supporting and hopefully partnering with Architecture for Humanity in the months and years to come, stay tuned!
Ready to serve,
Gina and Matt
West Coast Green was the place to be last Thursday through Saturday, and Matt and I were sure to be there. We connect with many current and met many new friends, partners, and customers at the largest conference on green innovation for the built environment.
Held at the Fort Mason Center in San Francisco, 14,000 thought leaders and forward thinkers convened to engage in dynamic, big-picture, systems-thinking to reinvent business, laugh, make connections, affect policy, and create meaningful and lasting positive change. Keynote speakers included Professor Dan Kammen from UC Berkeley, Ray Anderson of Interface, Andrew Winston of Winston Eco-Strategies, Cameron Sinclair from Architecture for Humanity, and Bill Reed from Integrative Design Collective.
Customer and partner, Sustainable Industries held a brilliant series of conversations with leading thinkers, pioneers, and legends as part of the daily offerings. Then Friday night, in the San Francisco bay at sunset, they hosted a very cool party aboard the Hornblower Hybrid, the nation’s first hybrid ferry that uses energy from solar, wind, grid electric, and Tier 2 diesel generators to power the vessel.
Hope to see you there next year,